Market watch


  • Define client’s needs
  • Begin preliminary research
  • Set the market watch unit parameters based on keys words, themes and various identified sources
  • Collect and analyse content
  • Adjust and fine tune the watch unit parameters and classify the content
  • Analyse content to highlight conclusions
  • Compile report


  • Gain in-depth understanding of a given market (competition, legislation, technology…)
  • Identify potential variations stemming from minor shifts in the market
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